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Aspects of West Jet IT assessed. The CEO of WestJet asked the new CIO to assess. WestJet Airlines Ltd.: Investment Strategy case study solution, WestJet Airlines Ltd.: Investment Strategy case study analysis, Subjects Covered Financial analysis Investments by Larry Wynant, Ken Mark Source: Richard Ivey School of Business Foundation 15 pages.
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WestJet Case Study Current Market Situation Strengths The greatest strength of WestJet is their brand image. Through their superior customer service, WestJet has become one of the most trusted brands as well as Canada’s preferred airline.
Introduction. WestJet was established in in Western Canada. Clive Beddoe, Don Bell, Mark Hill and Tim Morgan, the founders of the company, aimed to provide their customers low-cost air travel.Westjet case analysis