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Reebok isn’t as big as was in its heyday, but sneaker industry insiders believe the brand is in a great position for resurgence, which will be driven by its classics business.
Reebok recently moved into a brand-new headquarters in Boston, where it is plotting a return to glory. The brand is a subsidiary of Adidas, but it hasn't seen the strong growth its parent company.
Adidas is doing well because of its differentiated positioning but Reebok, the brand Adidas has spent years trying to firm up, but its situation is faltering. Large firms such as Nike & Adidas have grown immensely over the last two decades.
The stone at the head of the spring stood adidas brand positioning out, a pale and ghostly shape above black water. Adidas is different from every other market consumer because we are trying to be top 1 global leader in sporting goods with brands built for sporting goods and sporting life style.
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